Sometimes it doesn’t matter how good your post is or how useful it has been to your readers. It’s just too much to ask for a little “Like” from them. Because most people are either lazy or they just don’t care, but no one should blame them. I myself, am sometimes both. If there’s not that big of a reason for me to click that button, I’m not doing it.
It is the job of the content marketer or even just the naive, innocent blogger to find ways to make his content get talked about in social media. That is, if he wants his articles to be actually read by real people instead of collecting virtual dust in one obscure corner of the internet.
To help with this challenge, which is obviously faced by almost all marketers and especially bloggers who just got started, here’s a little trick. Simply leave out some of the most important and enticing information about your post. Then require your visitors to “like” the post before the content that they are really after is revealed to them. I told you it was dirty…but it’s actually not, if you think about it. You’re just asking a simple little favor from your readers. 😀
This can easily be done particularly with the Facebook “like” feature. And to demonstrate to you how it works: I’m going to give you the plugin that I’m using to do it. You just have to click the following “Like” button:[like-gate]
Here it is, it’s called “Like Gate”: http://wordpress.org/plugins/like-gate/
Thanks for liking this post!
If you want to take it to another level, get my complete guide on how to set up a viral campaign that essentially promotes itself and will automatically build a huge list of email followers for your blog or for any product, service or cause that you are promoting.
I’m almost sure that you already know what a simple Facebook “like” action can do to your article but just in case not, here’s how it can make your post viral. When someone clicks “like” on your article, a story gets published into his timeline. Also, all of his friends who are online will see this on their newsfeed, or at least on their updates ticker.
If you just made the title of your article attractive, catchy or otherwise intriguing, there’s a very good chance that a few of his friends will be interested with it also and check it out. Then if you’ve used the trick properly, they will also like your article and create a rippling effect. Now watch your post go viral!
Another factor that will contribute to the success of this strategy is the feature image that you use for your post. Make sure that it is also attractive and/or intriguing. A good combination of bright colors usually helps with this.
So, if you haven’t done so yet, click that “like” button above and try this trick for yourself! And if you want to take it to another level, I’ve also included in there a link to a detailed, step by step guide on how you can set up a viral campaign that essentially promotes itself and will automatically build a huge list of email followers for your blog or for any product, service or cause that you are promoting.