Backlinks Saver – WordPress SEO Plugin

One of the most important plugins I use for onpage SEO is the Link Juice Keeper plugin. But unfortunately, it hasn’t been updated in a long time — last updated in 2009-11-14 at the time of this writing. Some parts of its code still even use a deprecated feature of PHP.

The idea behind the plugin is still very useful even today but a lot of changes have been applied not only to WordPress but to the PHP programming language itself so the plugin obviously needed an update too. But it seems the original developers are not that enthusiastic about the project anymore, so I felt I had to create an updated and simplified version of it myself.

Download Backlinks Saver

So here it is, with a brand new name as well! Download Backlinks Saver from the WordPress Plugin Repository.

What It Really Does

Again, based on the greatly useful (for SEO) but long outdated plugin “Link Juice Keeper”, Backlinks Saver is an updated and simplified version of that SEO plugin. It helps you save the link juice from existing backlinks to non-existent pages on your site by redirecting them to the home page with 301 status code.

If you are optimizing your site for the search engines, you must already know that backlinks are very important and you should make each and every one of them count. But sometimes we make changes to our sites that make some backlinks worthless, changes like:

  • Changing the Permalinks Structure for the whole site
  • Changing the Permalink of a certain page/post
  • Deleting a page/post

The above changes will lead to backlinks being sent to 404 error pages, which tells the search engine bots that those pages don’t exist on your site anymore, so your backlinks to those pages won’t be counted. But with Backlinks Saver, the links will be sent to the homepage so that they will still count for your domain.

Installation Instructions

Manual Installation:

  1. Upload “” to your “/wp-content/plugins/” directory.
  2. Unzip the folder. (You may delete the .zip copy afterwards)
  3. Inside your WordPress admin, activate the plugin in the “Plugins” menu.
  4. Enjoy! No more funky configurations needed.

Automatic Installation:

  1. Inside your WordPress admin, go to [highlight]Plugins[/highlight] >> [highlight]Add New[/highlight] and search for “Backlinks Saver“.
  2. From the search results, look for “Backlinks Saver”, then click the “Install Now” link below it.
  3. Activate the plugin in the [highlight]Plugins[/highlight] menu.
  4. Enjoy! No more funky configurations needed.

Important Note: The redirection will not work if you’re using the WordPress default permalinks structure. ie:
Make sure you use any of the other options for permalink structure.

For questions, support request and/or any comment (please be gentle), just drop me a line in the comments section below…