Generating traffic to your website is one of the most important part of running an online business. After all the hard work, time and money put into developing a website, comes the issue of driving traffic. Without traffic, a website is useless (unless it is solely for private use, which is very unlikely). Without traffic to its website, an online business will not be able to make money. Of course, if no one sees what a business is offering, it doesn’t matter how great its product or service is, there will never be a customer.
So, the most basic question here is how do you generate traffic? There are lots of ways to generate traffic to a website, some can be free while there are also others that are paid. In this post, I’ll describe one of the free ways and also a highly effective one for any business, if done right – article marketing.
What article marketing is
Article marketing is an advertising strategy that involves publishing pieces of content or “articles” on different strategic websites, with the purpose of generating awareness for a business, an individual, or a product. These articles are usually about the product or the business itself, or the field of expertise in case of a person, in order to establish credibility in his field or niche.
These articles may be submitted on article directories, e-zine sites or on other more prominent blogs in your niche as guest posts.
Who it is for
If you have a knack for writing, article marketing can be an easy way for you to get the word out for your business. It involves coming up with informative text to catch your target market’s attention. These are the customers that are most likely to need or want your products and services. When you have already identified your target demographic and you figured that providing them with detailed information first will increase the chances of them purchasing a product or service from you, then this strategy should work well for you.
How to do it the right way
The key element to a successful article marketing campaign is information. When writing an article, you should come up with something that people will find useful. Give out tips, hints, insider secrets and how-to guides among others. Instead of a chance encounter for your website, articles lead potential customers straight to it.
Articles may be written on blogs that are set up as independent sites with links to the business’ website, then shared on social networks – Facebook, Twitter and Linkedin are 3 of the most common. And especially if you are submitting an article to an article directory or e-zine or on another site as a guest post, always make sure your article includes a link to your own site. Otherwise the whole exercise is pointless as there will be no way for the readers to click through to your site.
The best advantage offered by article marketing is that it drives qualified traffic to your site. This generally leads to better conversion rates where people have a greater chance of becoming a paying customer. It doesn’t matter if you are running an eCommerce site or a blog or a lead generation site for your offline business. This method will work as effectively in any case.
Aside from the direct traffic from the articles themselves, the pages where your articles are on will be indexed by search engines and those links pointing to your site will be considered “plus points” for your site’s popularity, giving your site higher rankings in search results.
If you are reading this, most probably you already have your own website or thinking of starting one. In case you haven’t started yet, setting up a blog for a business or personal purpose is easy with sites such as WordPress.com and Blogger.com. These platforms are the easiest to use and reasonably the 2 most popular sites of their type online. They are also free, making them good starting points if you’re still learning things. Some other places where you can submit your articles are directories such as Ezine Articles, Squidoo and eHow.